Lil Yachty and Nemzzz have seamlessly blended UK and US hip-hop vibes in their latest track, “It’s Us,” accompanied by a captivating music video released on Monday, March 18. The dynamic duo showcases their lyrical prowess as they effortlessly trade bars, delivering a snappy and dreamy joint that captures the essence of their collaboration.
In “It’s Us,” the British MC sets the tone with lines like “Ayy, it’s us, I just put her in Chanel,” followed by Lil Yachty’s charismatic verses, creating a seamless fusion of transatlantic talent. The track not only boasts infectious hooks but also features braggadocious lyrics about their romantic conquests and lavish lifestyles.
This release comes on the heels of a significant milestone for Lil Yachty, as two of his albums recently achieved gold status. Both his 2016 debut album, “Lil Boat,” and its 2018 sequel, “Lil Boat 2,” surpassed half a million sales units each, earning certifications from the Recording Industry Association of America (RIAA) in early March.
The RIAA’s gold certification, awarded for selling over 500,000 album units or equivalent, underscores Lil Yachty’s enduring impact in the music industry. “Lil Boat” catapulted the Atlanta artist to fame, while “Lil Boat 2” solidified his status as a bona fide star by debuting at No. 2 on the US Billboard chart.
Lil Yachty isn’t the only artist earning recognition from the RIAA in recent times. SZA, known for her soulful sound, received seven new gold and platinum certifications for songs from her 2022 album, “SOS.” Hits like “Open Arms” featuring Travis Scott and “Good Days” achieved platinum status, signifying over one million units sold, while others like “Conceited” attained gold certification.
In addition to contemporary artists like Lil Yachty and SZA, veteran rapper Twista also saw success as his classic track “Slow Jamz” finally attained platinum certification, coinciding with its 20th anniversary. The track, along with “Overnight Celebrity” and “Kamikaze,” received double platinum status, underscoring Twista’s enduring influence in the hip-hop landscape.
As Lil Yachty and Nemzzz continue to make waves with their collaborative efforts, “It’s Us” stands as a testament to the power of cross-genre partnerships and the global reach of hip-hop music. With their infectious energy and undeniable talent, these artists are poised to leave an indelible mark on the music scene for years to come.
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