50 Cent’s Sire Spirits empire continues to flourish with its latest NFL collaboration, this time teaming up with the New Orleans Saints. The G-Unit mogul and the Saints recently announced their exciting partnership, making Sire Spirits the official cognac and champagne of both the Saints and the Caesars Superdome.
Expressing his enthusiasm, 50 Cent stated, “New Orleans has a special place in my heart. It’s a city that exudes creativity and soul, and it’s an honor to partner with an organization like the New Orleans Saints that embodies those same values. Together, we aim to create unforgettable moments and experiences for the city and its fans.”
Matt Webb, Vice President of Corporate Partnerships for the Saints, echoed the excitement, emphasizing that the collaboration perfectly aligns with the energy and enthusiasm that both the Saints and Sire Spirits bring to the table. They anticipate that this partnership will enhance the game-day experience for fans, both inside and outside the Caesars Superdome.
This venture with the New Orleans Saints marks 50 Cent‘s latest foray into the NFL, having previously secured agreements with the Washington Commanders, Houston Texans, and other teams. Regarding his partnership with the Washington Commanders, he expressed his excitement about the team’s change in ownership and their shared commitment to giving back to the community. 50 Cent looks forward to engaging with the DMV community and bringing his award-winning cognac and champagne to fans in the region.
In addition to his NFL ventures, 50 Cent has also been active in the NBA scene, signing Sire Spirits deals with teams such as the Sacramento Kings, Houston Rockets, Indiana Pacers, and Minnesota Timberwolves.
As the New Orleans Saints aim to bounce back from a recent loss, they prepare to face the Indianapolis Colts on Sunday, October 29, in hopes of securing a victory and continuing their journey in the NFL.
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