Ja Rule and Herb Rice Revealed “Black Is Beautiful” NFT Collection With Profits Being Donated To HBCUs

    Ja has so far amassed over 15 Top 40 Billboard songs and multiple multi-platinum albums. When Ja’s debut album, Venni Vetti Vecci, was released in 1999, “Holla Holla” became his first solo Billboard Top 40 success. The album peaked at #3 on the Billboard 200 with 184,000 copies sold in its first week. Ja Rule is without a doubt one of the most notable icons who contributed to rap music becoming the most well-known genre today.

     Ja has been a pioneer in the NFT investment industry. He claims that for a diverse range of reasons, people of color frequently remain last in line for economic revolutions. His intention is to alter that by educating the public. Good friends and business colleagues Ja Rule and Herb Rice formed The Painted House together and unveiled its first NFT collection, “Black Is Beautiful.” 

    Major names from various industries such as entertainment,  sports, and business participated in the platform’s launch, including Tanya Sam (Tech Investor, Entrepreneur, and Media Personality), Ashanti (Grammy Award Winning Singer / Songwriter), Bam Adebayo (Miami Heat Center, NBA All-Star, and Philanthropist), Shira Lazar (Emmy Nominated Host, Actress, Writer & Blogger), Nely Galan (Latina Media Dynamo, Best-Selling Author & Women’s Empowerment Advocate),  Baron Davis (Two-time NBA All-Star, Serial-Entrepreneur, and Investor), Manouschka Gurrier (Celebrity Chef) and more.

    Which has a portion that is specifically set to help (HBCUs) historically Black schools and universities. On July 14, Painted House’s inaugural collection of NFT artwork, titled “Black is Beautiful,” which includes 1,000 one-of-a-kinds, distinctive valuable NFTs, was distributed on the Web3 platform. Black is Beautiful portrays the “Black experience” in America in a magnificent way thanks to the amazing illustrations of Nick Davis. The phrase “the raw emotions Black Americans navigate every day in America” is used to characterize the FT collection.

    Ja Rule recently interviewed with billboard 100 and said that the artwork shows “joy, struggle and passion. It’s our emotions. And for kids who haven’t found their strength yet, it lets people know your Black skin should be your superpower and you should lead with it.”

    Ja Rule also said that the Painted House has worked with specific HBCUs to support the next generation of innovative entrepreneurs as a sign of his dedication to Black education. Five HBCUs, including Hampton University, Jackson State University, Spelman College, Morehouse College, and  Morgan State University would each get 10% of The Painted House’s primary sales, according to a press statement.

    He will also be releasing new music to go along with the NFT collections, to thank his fans and supporters who bought the NFTs.

     “I’m working on a project right now for the Black is Beautiful holders. They’re gonna get some exclusive new music,” he added. “They’ll get to own a piece of the project that we’re working on right now. That’s the beauty of NFTs. You can do these types of airdrops and these types of thank yous to your community for being a part of the project and supporting you in that way. So it’s really cool to be able to do that. I’m looking forward to releasing the project very soon.”

    Queen Suigeneris
    Queen Suigeneris
    Based in Philadelphia, Queen Suigeneris is the Lead Writer for HipHopUntapped. She enjoys reading, poetry, and fashion.

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