Nicki Minaj, the renowned rapper and self-proclaimed head Barb, has joined forces with vegan shoe company LØCI to unveil a highly-anticipated capsule sneaker collection. In an Instagram announcement made on March 30, Minaj revealed that the collection, featuring 11 unique designs, is set to drop on April 12, much to the excitement of her devoted fans.
Expressing her enthusiasm, Minaj shared, “4/12 = 11 new pairs of my OWN sneaker. 11 completely different designs for you to choose from. An absolute dream come true.” She emphasized that this collaboration is not merely a sponsorship but signifies her role as an owner and partner in the venture. Fans were encouraged to sign up for exclusive updates leading up to the release date.
Despite her claim of ownership, Pitchbook does not list Nicki Minaj as a formal stakeholder in LØCI, although the company boasts investment from notable figures such as Oscar-winning actor Leonardo DiCaprio.
In addition to her entrepreneurial pursuits, Minaj recently graced the stage at the Wells Fargo Center in Philadelphia on March 29. The sold-out arena was treated to a memorable performance, with local icons Freeway and the Young Gunz making special appearances during her set.
Reflecting on the exhilarating show, Nicki Minaj took to Instagram to express her gratitude to the enthusiastic audience, captioning a collage from the event with heartfelt words of appreciation. She thanked her fans for their unwavering support and acknowledged the significance of sharing the stage with revered hometown artists.
Acknowledging her achievements, Minaj celebrated the success of her hit single “Super Bass,” which has achieved a remarkable 12X Platinum status, solidifying its place as the highest-selling song by a solo female rapper in history.
The collaborative spirit extended beyond the stage, as Young Chris and Freeway expressed their gratitude for the opportunity to perform alongside Nicki Minaj. Young Chris conveyed his appreciation for the experience, while Freeway expressed heartfelt gratitude for the invitation to join Minaj on stage, describing it as an unforgettable moment.
As anticipation builds for the release of the Nicki Minaj x LØCI sneaker collection, fans eagerly await the unveiling of the exclusive designs on April 12. With Minaj’s creative vision and LØCI’s commitment to sustainability, this collaboration promises to make a bold statement in the world of fashion footwear.
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