Philadelphia rapper Quilly, at 36 years old, has made a bold move by applying to trademark the phrase “No Diddy.” This decision comes amidst escalating legal issues surrounding the New York City record executive, Sean “Diddy” Combs.
On March 25, Quilly shared images of his trademark application on Instagram, expressing his team’s accomplishment in officially pursuing ownership of the phrase for its use on t-shirts. However, it’s crucial to recognize that the application, filed by Quilly and his representative Life Brown, is still pending approval.
Accompanying the trademark application is a proposed t-shirt design featuring the phrase “No Diddy.” This move by Quilly reflects the growing trend surrounding the phrase, which has gained traction in light of recent allegations against Diddy.
Notably, fellow New York rappers Cam’ron and Ma$e joined the conversation surrounding the “No Diddy” trend on an episode of It Is What It Is in late March. The discussion revolved around the phrase’s emergence as a replacement for the term “pause,” which has historical significance in hip-hop culture.
The controversy stems from allegations against Diddy, accusing him of sexual harassment, drugging, and threatening producer Lil Rod in a lawsuit. Cam’ron and Ma$e, both associated with Diddy’s past endeavors, offered insights into the cultural implications of the new phrase.
Despite the uncertainty surrounding its longevity, the conversation highlighted the potential impact of “No Diddy” as a replacement for previous terms used to assert statements without homosexual implications.
As Quilly awaits the outcome of his trademark application, the cultural dialogue sparked by the “No Diddy” trend continues to evolve, leaving the future of the phrase uncertain yet intriguing.
The viral phrase “No Diddy” has been formally trademarked by Philadelphia rapper Quilly. pic.twitter.com/lFLVPvqw8P
— No Jumper (@nojumper) March 26, 2024
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