Brooklyn-based rapper Torae is no stranger to the rap game, and his latest video, “The Bubble Chip,” is a testament to his enduring presence and contributions. Released courtesy of The Fire Factory, the video offers viewers a glimpse into Torae’s reflections on his career, the music industry, and everything in between as he navigates the streets of New York City.
In “The Bubble Chip,” Torae confidently asserts his position in the industry, proclaiming, “Ain’t nobody doing the shit that I’ve done, blog era baby, and I’ve been on a hell of a run.” Over a beat produced by Hitmaker Dot, Torae showcases his lyrical prowess and recounts his journey in the music business. From crafting hits for other artists to securing top spots on charts and promoting music on platforms like Sirius, Torae demonstrates his multifaceted talents and entrepreneurial spirit.
The video captures Torae’s hustle as he moves through the projects of New York, emphasizing his determination to succeed in an ever-changing industry. He raps about penning hits for artists, securing lucrative sync deals for his music in films, and even diving into the world of acting with auditions and script memorization.
“The Bubble Chip” marks Torae’s first musical offering of the year, following the release of his acclaimed album “Midnight Run” in September of the previous year. Produced by Marco Polo, “Midnight Run” further solidified Torae’s reputation as a skilled lyricist and storyteller, earning him praise from fans and critics alike.
As Torae continues to evolve as an artist and entrepreneur, “The Bubble Chip” serves as a reminder of his enduring impact on the rap scene. With his relentless work ethic and dedication to his craft, Torae remains a force to be reckoned with in hip-hop, and fans eagerly anticipate what he has in store next.
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